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Academic Essay

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When creating an academic essay , it is very important for you to relay a sensible and clear argument to your target readers. Since academic essays are widely used in the field of education and research, you need to ensure that you do both logical, interesting and informative writing . The items that are commonly seen in an academic essay contain insights, actual occurrences, ideas, and facts.

What is Academic Essay?

An academic essay is a structured form of writing that serves the purpose of presenting and supporting a thesis or argument on a specific topic. It is commonly used in educational settings to assess students’ understanding, analytical skills, and ability to research and convey their findings. An academic essay typically follows a clear format, including an introduction with a thesis statement, body paragraphs that provide evidence and analysis to support the thesis, and a conclusion that summarizes the main points and reinforces the essay’s central argument. This type of essay requires critical thinking and a formal tone, with evidence cited from reputable sources to back up claims made within the text.

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A lot of students tend to think that an academic essay, just like any other  college essay , is something that is too technical or defined. However, you can always write one depending on how you perceive a specific topic of discussion or how you interpret an instance or any other subjects. The samples that we have for you can be a great help if you would like to start writing your academic essay already.

Academic Essay Writing Format/ Outline

1. title page (if required).

Includes the essay’s title, the author’s name, and institutional affiliation.

2. Introduction

Hook : Opens with a statement to grab the reader’s interest. Background Information : Provides context for the topic being discussed. Thesis Statement : Presents the main argument or claim of the essay.

3. Body Paragraphs

Each paragraph should focus on a single idea that supports the thesis, structured as follows:

Topic Sentence : Introduces the main idea of the paragraph. Evidence and Analysis : Includes data, quotes, or examples to support the topic sentence, followed by an explanation of how this evidence supports the thesis. Transition : Connects to the next paragraph or idea.

4. Conclusion

Summary of Main Points : Restates the key arguments or findings presented in the body paragraphs. Restatement of Thesis : Reinforces the essay’s main argument in light of the evidence presented. Closing Thought : Offers a final insight, a call to action, or a suggestion for further research.

Example of Academic Essay Writing

The Impact of Social Media on Communication In the digital age, social media has revolutionized the way we communicate, transcending physical boundaries and transforming social interactions. This essay explores the profound impact of social media on communication, examining both its positive advancements and negative implications. While social media platforms like Facebook, Twitter, and Instagram have enhanced our ability to connect with others, they have also led to a decline in face-to-face interactions and a dilution of personal communication skills. Social media has made it easier than ever to stay connected with friends and family, regardless of geographical distance. A study by Smith and Duggan (2016) found that 75% of internet users utilize social media to maintain relationships with distant family and friends. This widespread use of social media for keeping in touch demonstrates its role as a vital communication tool, bridging the gap between people worldwide. However, the reliance on social media for communication has led to a decrease in the quality of interpersonal interactions. Research by Johnson (2018) indicates a 40% decline in face-to-face conversations among young adults, correlating with increased social media usage. The preference for digital communication over personal interaction suggests a shift in social dynamics, potentially harming relational depth and emotional connections. Moreover, social media has affected our communication skills, particularly among younger generations. A survey by Lee (2019) revealed that 60% of teachers believe social media use has adversely affected students’ writing and verbal communication skills. The informal language and abbreviations common in social media posts and messages are infiltrating academic and professional communications, underscoring the need for a balanced approach to digital interactions. Social media has undeniably transformed communication, offering unparalleled connectivity but also presenting significant challenges. While it fosters global connections, its overuse can undermine personal interactions and communication skills. Balancing social media use with face-to-face communication is crucial for maintaining meaningful relationships and effective communication in the 21st century.

What is an example of academic writing?

Title: The Impact of Climate Change on Biodiversity

Introduction: Climate change, driven primarily by human activities such as the burning of fossil fuels and deforestation, has emerged as a critical global concern. This essay aims to explore the multifaceted impacts of climate change on biodiversity. The effects of rising temperatures, altered weather patterns, and habitat destruction are increasingly evident, with far-reaching consequences for ecosystems and species worldwide.

Body Paragraph: One of the most noticeable consequences of climate change is the shifting geographical ranges of numerous species. Warmer temperatures prompt species to migrate to higher altitudes or latitudes, as they seek habitats that align with their thermal preferences. This phenomenon is evident in various ecosystems, including mountain regions, where alpine plants and animals have progressively moved uphill. These migrations, while adaptive, can disrupt established predator-prey relationships and competition for resources. Such shifts can also lead to reduced biodiversity in lower-altitude regions as some species fail to adapt or relocate successfully.

• Smith, J., & Johnson, A. (2019). Impacts of Climate Change on Alpine Plant Communities. Environmental Studies Journal , 42(3), 256-270.
• Wilson, P., & Davis, R. (2020). Climate-Induced Shifts in Animal Distributions: Evidence from a Decadal Study. Ecology and Evolution , 10(12), 5963-5972.

Conclusion:

In conclusion, climate change exerts profound effects on biodiversity, manifesting through shifts in species distributions, altered ecological relationships, and habitat loss. As global temperatures continue to rise, addressing these impacts becomes increasingly urgent. Conservation efforts, sustainable practices, and international cooperation are essential in mitigating the repercussions of climate change on the world’s diverse ecosystems and species.

Academic Essay Topics with Samples to Edit & Download

• Pollution due to urbanization
• The environmental causes of smoking
• The outcomes of global warming
• Abortion as a controversy
• Causes of obesity in teenagers
• Childhood memories
• Fathers should get equal paternity leave
• Harmful dogs should be euthanized
• How does divorce affects children?
• How does technology affect productivity?
• Importance of preserving threatened species
• Parenting styles and motives
• Political issues in the U.S.
• Romantic relationships
• Should schools abolish homework?
• Violent video games should be banned
• Ways of protecting the environment

Academic Essay Writing Examples & Templates

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Are You Ready and Prepared to Create an Academic Essay?

Different types of academic writing require an individual to have a clear thought process within the entirety of idea development. You have to be focused on what you would like to achieve your final written output so you can incorporate successful guides and processes within the activity. Some of the things that you can talk about in an academic essay include the following:

• Human behavior, characteristics, and emotions
• Community relations
• Natural occurrences
• Language and its effective usages
• Culture and the arts
• Academic researchers
• Relevant cultural phenomenon
• Photography and other artistic undertakings
• Human interactions
• Other subjects that are related to education and academics

Knowing the subject of your article is only one of the initial things that can help you prepare during the writing process. Here are some ways on how you can be ready to write your academic essay:

• You need to have an order of writing that can easily showcase the flow of your thoughts. You must ensure that you can easily connect with your readers or audience so they can respond to the content of your article. Your academic essay should evoke an emotion that is necessary to spark other ideas, opinions and other kinds of responses.
• You need to be aware that academic essays differ depending on the educational or academic discipline where they will be used.   There are certain ways that are necessary to be followed in various fields for an academic essay to be deemed effective. With this, always be mindful of the directions or instructions were given to you by the entity who requires you to write an academic essay.
• You do not need to pattern your writing to the works of others. You can be ready even by just knowing your subject and researching about it. The style of writing that you have can give the most difference to how you write and how you present your work. Always keep in mind that your academic essay should be playful – it must not bore your audience.
• You must think of your academic essay as an enterprise by using scholastic writing approaches. The conversation that you can create with your readers must be relevant to what is happening nowadays or for the study that specific student groups need. Being able to give focus on the relativity of your written work can make it easier for readers to understand why your academic essay is important within the academic field.
• You should ensure that your thesis statement is precise, concise, and strong. When you are in the process of developing your academic essay’s thesis, you need to make sure that you are not just basing your write-up on unreliable information. Always refer to evidence, facts, and real data as it can help you strengthen your claims. More so, do not forget to  reference your essays  when necessary.

Things to Remember When Identifying the Purpose of Your Academic Essay

An academic essay always has to be relevant. It needs to be beneficial to a specific group or to the majority of the academic community. The motive of your essay is very important to be considered as it can identify whether you can be of help to the people who need a particular educational reference. Here are a few things that you need to remember when identifying the purpose of your own academic essay:

• Do not create an academic essay just for the sake of passing it. Your academic essay is more than an assignment or a project. There are some last minute essay writing activities that are done in various fields especially if students think that an academic essay is just a part of their requirements. However, what these students do not know is that an academic essay is a representation of themselves. It showcases the thoughts of the students, what they have learned may it be in class or through self-discovery, and how they are impacted by certain issues and subjects of discussion. This is where the value of a Free Essay and an Informative Essay becomes evident, as both types of essays encourage students to express their understanding and insights on a given topic freely and informatively.
• Be precise with the purpose of your writing. An academic letter is not just a document that can showcase your mastery when it comes to a particular academic subject. It can talk about a specific subject or it can also be a general paper that can provide a lot of information about your experiences and/or insights. This is where the importance of a Self-Introduction Essay comes into play, allowing you to present a personal narrative that reflects your academic journey and achievements. Similarly, an Expository Essay helps in laying out facts and an unbiased analysis of a topic, further enriching the academic discourse. If you will have a precise purpose when writing an academic essay, there is no doubt that your essay will not be pointless.
• Always think of the best case that can help you represent your thoughts. Your style of writing, as well as the entire document’s format and content, can help you realize your ideas. This includes the succinctness and clarity often found in a Short Essay , where the challenge is to convey your thoughts within a limited word count effectively. Similarly, a Scholarship Essay requires you to articulate your achievements and aspirations in a way that resonates with scholarship committees, demonstrating your potential and need for financial support. With this, your point of writing can easily be identified by readers. Being able to present your purpose the best way possible can add up to the success of your academic paper.

Developing an Academic Essay

For you to be able to persuade your readers with the content of your academic essay, there is a need for you to present a structure that can easily identify your claims, arguments, observations, and/or factual presentations. Integrating a Student Essay can demonstrate the personal perspective or learning journey of an individual, making your arguments more relatable. Similarly, incorporating a Travel Essay could enrich your essay by providing unique insights and observations from different cultures or environments. Being clear about how you present your idea is essential for people to see the context of your academic essay.

If you have an organized manner of putting together the concepts of your academic essay, then validating your thesis statement can be more evident. To avoid  common essay mistakes  and other negative factors that can affect your desired output, here is a basic guide on how you can develop your own academic essay:

• Start by creating a strong thesis statement. Identify your stand and make sure to strictly present evidence that can help you claim its authenticity and validity. Reveal evidence after your thesis statement presentation. Your thesis statement serves as your introduction speech . It lets your readers know the topic of your academic essay and what they can expect from the entire article.
• Establish the context of your essay after your thesis statement. The way that you approach your topic can let readers know whether it is the specific approach that they also need for their undertakings. There are different contexts that can be used within the same subject, so you have to make sure that you will be clear when it comes to identifying the part of the topic that you are going to talk about. This clarity can be achieved through a Descriptive Essay , where vivid descriptions and details about the topic can enlighten and engage the reader. Additionally, understanding the Parts of an Essay is crucial in structuring your thoughts and arguments effectively. Limiting your topic discussion can help you give more focus to what is important for your discussion, ensuring that each part contributes meaningfully to the whole.
• Create the next paragraphs based on the data that can support your thesis statement. The body of your academic essay can be based on your observations, reviews, statements and research outputs. You can present these items separately through the usage of various paragraphs. However, there are instances where it will be better if you can combine or compare to evidence to make your statements more effective.
• Conclude. Your conclusion is as important as your introduction. If you believe that you have created a strong introduction, you have to maintain that until the end of your academic essay. Sum up all the information that you have presented so that people can identify whether your conclusion has lived up to the content of what you have written. Your conclusion can also be used to assess whether your thesis statement has been carried within the entirety of your discussion.

Importance of a Well-Defined Thesis Statement in an Academic Essay

A thesis statement is a paragraph or a set of paragraphs that identifies your stand about your subject. There is a need for this statement to be created as it can affect the entirety of your academic paper. Here are some of the reasons why it is important to develop an effective thesis statement before and while writing your academic paper:

• Your thesis statement is a reflection of your actual idea. This helps you present the point that you would like to make and the message that you actually want to disseminate to your readers. Through a thesis statement, you can organize the evidence that are relevant to your claims based on their relevance to the topic and how you view it as a writer.
• Your thesis statement can guide you within the entirety of your writing processes. Just because you have already done an initial thesis statement does not mean that you are going to fully stick with it until the end of your writing. There are instances where thesis statements are developed or even changes during the creation of an academic essay depending on how the research about the topic has evolved.
• Your thesis statement can allow you to establish originality. Since your academic essay can be based on your research findings and observations, your thesis statement can be your platform to specify what you have come up with. Through a well-defined thesis statement, you can set your output apart from other  essay examples that have been written by professionals and other entities in the field of academics.
• Your thesis statement is one of the items that the audience will look at when referencing for credibility and validity. Academic essays need to have a strong initial impact on readers. This statement can help them be focused on a particular standpoint which can enlighten them about your views and opinions, and how these are essential to be considered.
• Your thesis statement can help your readers immerse in your academic essay. The material that you will be coming up with can be reviewed by different people. Depending on the field of education where you are currently in, you need to make sure that your readers can see patterns of evidence presented so they can clearly see how you were able to generate and come up with insights. You have to ensure that the thesis statement that you have created contains the most promising thought so you can get the trust or even the acceptance of your readers about your academic essay’s subject.

Guidelines in Writing an Academic Essay

The course materials that you need to talk about within an academic essay can reflect your level of understanding about the subject. Simply put, an academic essay can be an evidence of the depth of your research procedures and all the other activities that you have executed so that you can support the content of your written output. Listed below are some of the guidelines that can be useful to your academic essay writing processes.

• Always analyze your essay prompt or the question that you need to answer or explain. You have to know whether you are tasked to argue, analyze, or discuss the topic. There will be times where you also need to compare the items present in your subject or explain the underlying factors that can affect your topic.
• Make sure that you will research about what you will write about . Your academic essay can only be fully-maximized if you can present facts. Primary research may be a helpful bit a more precise review of your research topic can help you gather more information that can be helpful in the development of your content. Always assess your sources of information so you can ensure that they are credible.
• Create a draft so that you will have a guide when writing your academic essay. If you will be organized when writing your academic essay, you can create an output that is well-curated and comprehensive. With this, your academic essay can provide more impact to your readers. This can also help you gather your thoughts first and identify how you can put them all together in the most cohesive and efficient way possible.

If you still do not feel confident in writing your own academic essay from scratch, then you can refer to templates and samples which you can download online. Doing this will allow you to be more familiar with the common content and basic formats that are usually seen in an academic essay. When using a template as a guide, always make sure that it is applicable to the study that you are practicing or the academic field or discipline where you will use your academic essay.

As a student, there will always be an instance where we will be required to write an academic essay. If you want to create an academic essay that is both outstanding and relevant, always put the items that we have discussed above in mind.

Setting the Stage for Essay Writing Success

• Understand the Assignment: Carefully read and comprehend the essay prompt or assignment to grasp its requirements and objectives.
• Topic Selection: Choose a relevant and interesting topic that aligns with the assignment.
• Research: Gather credible sources and information related to your topic. Take thorough notes and document your sources.
• Thesis Statement: Develop a strong, clear, and concise thesis statement that presents the main argument of your essay.
• Outline: Create an outline that organizes your essay into sections, including the introduction, body paragraphs, and conclusion. Each section should have a clear purpose.
• Writing Draft: Begin writing your essay, keeping the introduction engaging, and ensuring each body paragraph addresses a single point or idea supported by evidence.
• Citations: Properly cite sources as you write, following a recognized citation style (e.g., APA, MLA).
• Edit and Revise: Review and revise your draft, focusing on grammar, clarity, coherence, and organization.
• Proofread: Carefully proofread your essay for errors in spelling, punctuation, and sentence structure.
• Final Review: Double-check that your essay fulfills the assignment requirements, including formatting, citations, and references.

How do you write an academic essay?

• Understand the Assignment: Read the essay prompt or assignment thoroughly to grasp its requirements and objectives.
• Research: Gather relevant sources and information from books, articles, and credible online sources.
• Plan and Outline: Create an outline with an introduction, body paragraphs, and a conclusion. Each section should have a clear purpose.
• Thesis Statement: Develop a strong thesis statement that presents the main argument of your essay.
• Introduction: Start with a compelling hook, provide background information, and present your thesis statement.
• Body Paragraphs: Each paragraph should focus on a single point or idea, supported by evidence or examples. Use topic sentences to introduce the main idea of each paragraph.
• Citations: Cite sources properly using a recognized citation style (e.g., APA, MLA, Chicago).
• Analysis and Critical Thinking: Analyze and evaluate the evidence or arguments presented, and make connections between them.
• Transition Sentences: Use transition words and phrases to connect ideas between paragraphs.
• Conclusion: Summarize the main points, restate the thesis, and provide a thoughtful conclusion that leaves a lasting impression.

Academic Essay Characteristics

Academic essays are distinguished by several key characteristics that set them apart from other types of writing. These features ensure that essays meet the rigorous standards of academic discourse and contribute effectively to scholarly conversations. Here are the primary characteristics of academic essays:

• Clear Purpose : An academic essay is written with a clear purpose, often to argue a point, present an analysis, or discuss a research finding. The purpose guides the structure and content of the essay.
• Structured Format : It follows a structured format with an introduction, body paragraphs, and a conclusion. This organization helps present arguments and evidence in a coherent and logical manner.
• Thesis Statement : A distinctive feature is the thesis statement, a concise summary of the main argument or claim, usually found at the end of the introduction. It sets the direction for the entire essay.
• Critical Analysis : Academic essays involve critical analysis of ideas, texts, or situations. Writers assess evidence, debate viewpoints, and use logic to develop their arguments.
• Evidence-Based Arguments : Claims made in academic essays are supported by evidence from credible sources. This includes data, statistics, research findings, and quotations from experts.
• Formal Tone and Style : The writing adopts a formal tone and style, avoiding colloquial language, personal anecdotes (unless relevant), and slang. It maintains an objective and professional voice.

Types of Academic Writing

Academic writing encompasses a variety of types, each serving a specific purpose and adhering to a particular format. Here are some of the main types of academic writing:

• Descriptive Writing : This type focuses on describing a character, event, or situation in detail. It’s often used in reports or descriptive essays, where the goal is to provide a clear picture of the subject to the reader.
• Analytical Writing : Analytical writing breaks down complex information into smaller components for better understanding. It involves comparing and contrasting, classifying, and analyzing causes and effects. This type is common in research papers and literature reviews.
• Persuasive Writing : Persuasive writing aims to convince the reader of the writer’s viewpoint or argument. It is characterized by a strong thesis statement, clear evidence, and logical reasoning to persuade the reader. Opinion pieces, argumentative essays, and proposals often employ persuasive writing.
• Expository Writing : Expository writing is used to explain or inform the reader about a specific topic in a clear, concise, and logical manner. It focuses on presenting facts, statistics, and examples without the writer’s personal opinions. This type includes most essays, many types of reports, and certain types of research papers.
• Reflective Writing : This type involves the writer reflecting on their personal experiences, thoughts, or feelings regarding a particular subject or experience. Reflective writing is subjective and is often used in journals, blogs, and reflection essays in educational settings.
• Critical Writing : Critical writing evaluates and critiques the work of others, such as books, articles, or artworks. It involves assessing the strengths and weaknesses of arguments, evidence, and methodologies. Literature reviews, critique essays, and certain types of research papers often require critical writing.
• Narrative Writing : Although less common in strict academic settings, narrative writing is used in certain disciplines to tell stories or describe events chronologically. Personal statements and some types of qualitative research may employ narrative writing to convey experiences and observations.
• Report Writing : Reports convey information from a writer to a reader, focusing on facts and evidence. They are structured and include sections like an introduction, methodology, findings, and conclusions. Lab reports, business reports, and technical reports are examples of this type.

Academic Writing Principles

Academic writing is governed by a set of core principles designed to ensure clarity, precision, and rigor in scholarly communication. Understanding and adhering to these principles is essential for effective academic writing. Here are the key principles:

• Clarity : Writing should be clear and understandable, avoiding unnecessary jargon and complexity to ensure that the reader can easily follow the argument or narrative.
• Coherence : The text should be logically organized, with a clear structure that guides the reader through the argument or discussion. Each part of the writing should connect to the others in a meaningful way.
• Conciseness : Academic writing should be concise, conveying ideas in as few words as necessary. This does not mean oversimplifying, but rather avoiding redundancy and verbosity.
• Objectivity : Writers should strive for objectivity, presenting information and arguments based on evidence rather than personal opinions or biases. This includes acknowledging counterarguments and limitations.
• Precision : Precision involves using the exact words to convey your meaning and being specific about your claims, evidence, and references. This also means accurately citing sources and providing specific data when necessary.
• Evidence-Based Argumentation : Arguments should be supported with appropriate evidence, such as data, examples, and citations from authoritative sources. This principle underscores the importance of research and verification in academic writing.
• Formality : The tone of academic writing is formal, which means avoiding colloquial language, contractions, slang, and humor. Formality also involves using the passive voice where appropriate and avoiding personal pronouns when making general arguments.
• Citation and Referencing : Proper citation and referencing of sources are fundamental to academic writing. This practice not only gives credit to original authors but also allows readers to verify sources and understand the basis of the evidence presented.
• Originality and Plagiarism Avoidance : Academic writing must be original and free from plagiarism. This means that writers should produce their own work based on their research and ideas and appropriately cite any sources they use.
• Critical Thinking : Effective academic writing reflects critical thinking, challenging assumptions, evaluating evidence, and synthesizing ideas from various sources to offer new insights or perspectives on a topic.

How do you start an academic essay sample?

Begin an academic essay sample with a captivating hook, provide context on the topic, and conclude the introduction with a clear and concise thesis statement that outlines your main argument.

What is the opening line of an academic essay?

The opening line of an academic essay should engage the reader’s interest, introduce the topic, and provide a sense of the essay’s focus and importance.

What not to write in an academic essay?

In an academic essay, avoid personal opinions, emotional language, unsubstantiated claims, informal language, and plagiarism. Focus on evidence-based arguments and adhere to academic standards and conventions.

How do you write an academic essay quickly?

To write an academic essay quickly, start with a clear thesis, outline main points, research efficiently, focus on key evidence, and minimize editing while maintaining proper citations and structure.

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Essay Samples

Below you will find a number of Essay samples that our team of academic writers have produced as a free resource for students. The sample essays are written for a variety of different topic areas, from business and HRM, to finance, and more. These resources are completely free, just find the topic that interests you, click to expand it and then follow the ‘click here’ link to view the full paper. On the page for each sample essay, you will also find a full reference list, which can help guide you towards appropriate books or journals to use for your own academic work.

Each of the essay writing samples has been written by one of our current writers – they are specified at the top of the page. This means that if you find a writer who meets your requirements, you can request them when you place an order with us. All of our essay writing examples are completely original and free from plagiarism; however, they must be used appropriately, and if you use any part of the paper you will need to quote and reference correctly.

If you want to see more samples by our writers, we also provide Dissertation samples and Report samples .

Business, Management & Leadership Sample Essays

Multinational enterprises (MNEs) rely on various sources of competitive advantage to support their international expansion (Asmussen and Foss, 2014). Supply chain effectiveness is one of the key prerequisites for the sustainability of global operations, which makes this factor one of the primary sources of competitiveness. Modern multinational companies are becoming highly dependent on the quality of their supply chains management due to the growing globalisation of their operations and the need to succeed in a variety of developing markets with various customer needs and legislative environments (Kiessling et al., 2014). However, the role of this element in MNE operations and achieving a sustainable competitive advantage in foreign markets has not been extensively studied. The aim of this essay is to evaluate how supply chains can serve as a source of competitive advantage for MNEs.

Written by Laura N.

To view the full essay click here

The modern business environment is characterised by its ever-increasing instability and the necessity to constantly address the challenges posed by different crises (Farnese et al., 2016). Thus, organisational flexibility has to be properly governed in order to effectively and efficiently utilise all available resources and support the suggested change plan. Entrepreneurial leadership can be viewed as one of the ways to achieve positive results since leaders are proficient in recognising and taking advantage of opportunities as well as overcoming challenges and threats (Pisapia and Feit, 2015). The aim of this essay is to explore how entrepreneurial leadership can impact organisational flexibility during crisis periods.

Written by Steve S.

Modern organisations are constantly searching for new methods to improve the performance of their employees in order to achieve better financial results (Saraswat and Arora, 2016). The use of different incentives is one of the ways to increase the commitment of individuals and teams. The contemporary theories such as the Motivation-Hygiene theory by Herzberg suggest that non-monetary reward may be as effective for this purpose as monetary methods (Herzberg, 2017). This is highly relevant for start-ups that are usually limited in terms of available resources and have to reduce their internal spending during the first stages of product development (Burton, 2017). The aim of this essay is to explore how non-monetary reward can influence team performance in start-up projects.

Written by Philip S.

The oil and gas industry has been demonstrating a steady growth trend in the last several decades (OECD, 2017). However, its development is currently hindered by the depletion of existing minefields, environmental concerns and the need to develop unconventional sources of natural deposits. Technological innovation is one of the methods utilised by oil and gas industry organisations to address these problems and maintain a proper balance between profitability and sustainability (Zendehboudi and Bahadori, 2016). Nevertheless, it is not clear if this approach can help these firms achieve positive return-on-investment results. The aim of this essay is to analyse the key financial benefits of technological innovation in the oil and gas industry.

Written by Jess C.

Creativity is one of the primary drivers of innovation in the contemporary business environment that can impact the effectiveness of companies to a substantial degree. This effect is confirmed by the examples of such renowned organisations as Apple, Kodak and Xerox (Puccio et al., 2017). Unfortunately, the role of this practice in the context of smaller companies has received much less attention from the previous researchers in the field (Taylor, 2017). The aim of this essay is to analyse what creativity drivers are utilised by British small and medium enterprises (SMEs) to narrow the existing gap in this dimension between the UK and European Union countries (Goldman Sachs, 2015).

Written by Anna D.

The problem of employee training effectiveness is relevant for all organisations operating in the healthcare industry (Balbale et al., 2015). The educational process in this context is often hindered by such barriers and challenges as poor time availability (Osaro and Chima, 2014) and the limited effectiveness of educational programmes (Maisonneuve et al., 2014). In recent years, the National Health System (NHS) organisation has been frequently criticised in the UK for long wait times, low service quality and insufficient competence of its personnel members (Kaidi and Atun, 2017), which undermines the implementation of the 6Cs concept promoted by the studied organisation (NHS, 2017). The aim of this essay is to review employee training challenges in the NHS.

In the light of the non-stop globalisation process, the issue of cultural diversity has received a close academic attention (Hsiao et al., 2015, p.102). Profit-making organisations, especially those operating on an international scale, have to deal with cultural diversity issues, which can result in communication problems and conflicts in the workplace (Ashikali and Groeneveld, 2015, p.773). This issue is especially relevant to the hospitality industry, which is characterised by a high proportion of expatriate workers, both in the UK and globally (Fe Causin et al., 2011, p.885; Malik et al., 2017, p.323).

Corporate social responsibility (CSR) is widely considered an important form of a firm’s self-regulation, which has a significant effect on financial performance and corporate decisions on how much to invest into socially responsible programmes and activities (Lin et al., 2015, p.8292). Nevertheless, there has been a considerable debate among academics about the effect of CSR on companies and their stakeholders (Hur et al., 2014, p.84; Prutina, 2016, p.242; Nalband and Al Kelabi, 2014, p.237). The main purpose of this essay is to identify and critically discuss the impact of CSR on organisational stakeholders in the light of various theories, including the stakeholder theory and shareholder theory. The essay consists of an introduction, a critical review of the CSR concept, the impact of CSR on organisations and their stakeholders and conclusion.

Written by Katy J.

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Among the key studies aimed at organisational culture, Johnson’s Cultural Web theory and the Types of Culture framework are considered vital for interpreting phenomena in the areas of employee behaviour and organisational decision-making (Johnson and Scholes, 1988, p.15; Deal and Kennedy, 1982, p.56). Both models allow academics and practitioners to categorise organisational culture along pre-determined dimensions, which is their main strength (Johnson and Scholes, 1988, p.15; Deal and Kennedy, 1982, p.56). This simplifies typology and subsequent analysis. At the same time, the more recently created models such as the approach outlined by Iljins et al. (2015, p.944) expanded the concept of organisational culture to include new paradigms, namely team orientation. The following essay critically evaluates whether the original ideas of Johnson and Scholes (1988, p.15) and Deal and Kennedy (1982, p.56) are still empirically valid in modern organisational contexts.

In recent years, there has been an increased interest in the relationship between leadership style and employees’ motivation and performance (Domingues et al., 2017). The aim of this essay is to identify and evaluate the links between leadership styles and employee outcomes using traditional leadership and motivation frameworks. The leadership models providing the theoretical basis of the discussion are the classical model by Kurt Lewin (Billig, 2015), the Managerial Grid Model by Blake and Mouton (1964), and the transformational leadership model. The confirming and disconfirming empirical evidence for the relationships implied by each model is critically evaluated.

Online services companies are different from other services companies in a lot of ways. Such companies differ in terms of their operations, reporting of their numbers, as well as the cash flow recording methods. Also, since these companies differ in so many ways, it is not a straightforward process for potential investors to calculate the expected returns on their investments. Therefore, it is important to understand the strengths and weaknesses of investment appraisal techniques for online services companies. Some of the techniques used for investment appraisal are: net present value (NPV), internal rate of return (IRR), accounting rate of return (ARR), and Payback Period (Hirschey et al., 2002).

Written by Rachel E.

The most popular soft drink chain in the world, Coca Cola, originated in Atlanta, Georgia, in the year 1886. Being a prominent manufacturer, dealer and supplier of non-alcoholic drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned soft drinks and concentrates, the company’s beverage products consist of various tea, coffee and sports drinks. Although the company started building its international network in the 1920s, it now operates in nearly 200 countries and produces more than 400 brands.

McDonald's is one of the world's largest chains of fast food restaurants, which is well-known for its hamburgers. It serves nearly 68 million customers each day in 120 countries all over the world. With its headquarters in the United States, McDonald’s began its operations in the year 1940 as a barbecue restaurant, which was operated by Richard and Maurice McDonald. However, in the year 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles. Further in 1955, Ray Kroc became a franchise agent in the company. He later purchased the restaurant chain from the McDonald brothers and managed to expand it on an international level.

Contemporary organisations have to be innovative and constantly develop new products to remain competitive in the markets of their presence (Farid et al., 2017). Moreover, new products introduced by companies to their consumers should not only meet the needs and expectations of the target population, but also be affordable and cost-efficient. A number of factors such as resources available to an organisation, skills of the personnel, overall degree of rivalry in the market segment determine the success of newly launched products. In turn, theoretical and empirical literature on new product development (NPD) highlights that complex and intertwined factors predict NPD performance (Wu et al., 2016).

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Modern supply chains allow companies to source the required raw materials and components at the cheapest possible price (MacCarthy et al., 2016). Organisations such as Apple now source raw materials from one country and produce components using them in other parts of the world to make their top of the line products. One of the main reasons why Apple and other multinational corporations have thrived over the past two decades is their highly efficient supply chain that could not be imitated by competitors easily.

In June 2016, the British citizens participated in a referendum with regard to leaving the European Union (EU). The vote proved to be a close call, but eventually, the public decided to leave the EU. This decision has had major political, economic, and financial consequences for the UK. Firstly, the vote was held amidst political turbulence in the country. The results of the vote made the political scene even more complicated. Secondly, businesses in the UK had to brace themselves for economic and financial consequences. Leaving the EU would mean that companies would have to work in an environment of uncertainty and higher risks. It would also mean that businesses would have to comply with new regulations and deal with the issue of market access (Arnorsson and Zoega, 2018). This essay aims to evaluate the economic effect of Brexit on UK businesses.

In the recent decade, many globally recognised corporations including Google, Disney, Facebook, Tesla, and Hulu announced major changes to their corporate and legal structures (Hesmondhalgh, 2018). While the stated reasons for these major transformations were different, they all fall within the same managerial concept called corporate restructuring. This phenomenon has been in existence for many years as many organisations used it to optimise tax burden, reduce overhead, refinance debt obligations or start new spin-off businesses to enter new market segments. However, the growing internationalisation and digitalisation of multinational corporations have made corporate restructuring a semi-obligatory step in the eyes of many practitioners (Birkinbine et al., 2016).

Contemporary organisations have to face the necessity to undergo changes to adapt to the rapidly changing external environment and new market trends (Al-Haddad and Kotnour, 2015). These transformations can sometimes be involuntary and involve extensive internal restructuring and employee layoffs. These activities often create resistance to change from the personnel that substantially decreases the overall change effectiveness and increases associated costs. Microsoft had to start a massive transformational initiative in 2014 caused by the need to address the market demand for cloud technologies, its ‘organisational ageing’ and the loss of its original innovative culture (Bort, 2014a; 2014b). The aim of this essay is to analyse the resistance factors existing within the company and the ways it can mitigate their negative impact.

Evidence-based practice is applied in numerous sciences whereas the use of quantitative methods allows for conducting statistical analysis the result of which can be further replicated and either confirmed or refuted by the scientific community. To generate verifiable knowledge, the same methods of research should be applied.

The sphere of corporate governance lies at the intersection of management and finance since the structure of top executives and characteristics and the balance of power between particular directors affect both managerial and financial issues, and ultimately, all other aspects of the organisational performance. Results received by previous researchers can be applied in practice.  Thus, it is important that these results are objective and unbiased.

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With Apple being one of the most iconic brands in the consumer electronics market, its financial results throughout the COVID-19 period can be seen as controversial (Statista, 2021). On the one hand, its recent sales increase could be seen as a highly positive result after the major decline in global sales throughout 2020. On the other hand, it is not clear whether this single spike in revenues will be sustainable considering the slowdown of many economies including the most critical Chinese market (Canon and Jasper, 2021). The following SWOT analysis explores the current strengths, weaknesses, opportunities, and threats of Apple.

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Since the completion of the referendum in June 2016, many experts questioned whether the resulting implications in many spheres would outweigh the expected benefits (Bulmer and Quaglia, 2018). With multiple disruptions occurring since that moment including the global COVID-19 pandemic, these original predictions may need to be re-appraised to better understand the current status quo.

View the full sample essay: The Impact of Brexit on the UK-EU Relationships

Cost leadership is one of the four competitive strategies described by Michael Porter (Porter, 1985). It implies the use of economies of scale, advanced technologies, and extensive industry expertise to win over rivals by offering standardised products of superior quality at the lowest price possible. It has been adopted by such market leaders as Tesco in the UK and Walmart in the US for decades with highly positive results.

The emergence of Bitcoin and its underlying blockchain technology has revolutionised the way financial transactions are handled, as well as financial information is stored and distributed in the online environment (Baur and Oll, 2022). Since its inception in 2008, Bitcoin has quickly gained popularity as the most profitable digital currency, forcing many enthusiasts and entrepreneurs to invest in so-called mining farms. However, the process of generating or mining new coins is associated with high levels of energy consumption, making the statement that Bitcoin is a sustainable digital currency questionable (Yeong et al., 2022). This essay explores the extent to which the mining of Bitcoin exacerbates the growth in global energy consumption and electronic waste levels and how this problem could potentially be tackled.

Employment forms one of the main parts of human life (Inayat, 2021). In the rapidly changing modern environment, the workforce market is characterised by increasing flexibility. As the global pandemic has shown the benefits of remote employment to millions of workers, this inevitably increases the growth of the ‘gig economy’. As many competent specialists can easily move between organisations in both offline and online environments, this decreases organisational citizenship behaviours and makes it more difficult to recruit and retain highly skilled specialists. Job satisfaction is one of the elements defining the quality of life within the scope of employment.

The global COVID-19 pandemic is one of the greatest disasters of the previous decades that has disrupted the normal functioning of human societies at many levels, including higher education, business, the public sector (Bozkurt et al., 2022). Thousands of students were forced to adjust to remote learning schemes, which was a major challenge for many of them. Similarly, educational institutions had to rapidly develop these new processes and adapt their programmes to new communication channels. During this painful adjustment, many global corporations offered extensive assistance in the form of product discounts or direct provision of knowledge and support. As noted by such authors as Reiser and Dean (2023), this collaboration may be characterised as for-profit philanthropy. This essay aims to appraise the impact of such initiatives on educational development in response to the COVID-19 pandemic.

Dunkin Donuts is a US global chain selling doughnuts and coffee across 12,000+ locations in 42 countries (DD, 2023a). Its diversified product portfolio also includes a number of healthier options, which makes company offerings suitable for all audiences. As more and more people prefer to have their snacks on the go, the extensive menu of this company allows it to compete with established global brands in its sphere including Starbucks. Despite substantial rivalry in the sphere of fast food restaurants, Dunkin Donuts retains its significance for more than 70 years.

In recent years, human resource (HR) managers had to deal with a large number of challenges ranging from the growing gig economy to COVID-19 forcing the global adoption of remote work practices (Statista, 2023). This rapidly changing environment is also characterised by adverse contextual factors such as declining economies, international conflicts, and other elements increasing the significance of high-quality human resource management (HRM). With that being said, reaching professionalism in any sphere is not possible without clarifying the constituent elements and definitions associated with such advancement.

As noted by such authors as Kuo (2021), company business models and strategies form the core of their commercial success. As many spheres are characterised by severe levels of rivalry between firms, even strong brands need to focus on building sustainable competitive advantage. According to Kuncoro and Suriani (2018), it can be built upon unique resources, strengths, and brand characteristics as well as the targeting and positioning choices ensuring good customer-brand fit.

According to Statista (2023a), the global sportswear market size amounted to 366 billion USD in 2021 and is expected to grow by 25% or more by 2027. While this trend may seem controversial to the decline in physical gym visits, the pandemic period has led to a boost in home training popularity. Additionally, millions of people have gotten used to wearing comfortable apparel items. This raised interest towards the concept of ‘athleisure’ clothes that people can wear both during their training sessions and during their daily routines (Boone et al., 2019). The brands that could capitalise on this trend may experience a major growth in revenues over the next several years. This essay explores the future perspectives of the Gymshark brand and aims to identify the key implications that may determine its capability to use the aforementioned opportunities.

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Marketing Sample Essays

In the last several decades, globally recognised and established brands have been demonstrating growing interest in new global markets including those of developing countries (Riley et al., 2016). While these environments are associated with substantial customer resources, the entry into them is often hindered by various economic, political or cultural barriers. The need to adjust to the particularities of each country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core elements of their international positioning with localised positioning concepts to improve the effectiveness of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of such choices may be complicated and companies’ market entry decisions often have to be studied on a case-by-case basis. The aim of this essay is to explore the key reasons why global brands adopt different positioning strategies in the countries of their presence.

Strategic management allows for identifying the position of companies in their external environment and evaluating their internal resources and capabilities in order to find the optimal methods of ensuring their growth and business success (Omolade and Tony, 2014). At the same time, the quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014). Spanish fast fashion companies rely on innovation and intangible resources to achieve global growth (Truett and Truett, 2014). This emphasises the need to select the most effective strategic management approaches to identify potential bottlenecks that decrease the quality of decision-making in these organisations and prevent them from responding to relevant market trends. Hence, the aim of this essay is to explore what strategic management approaches and skills would stimulate the growth of the fast fashion industry in Spain.

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As the Internet sales industry is constantly growing on a global scale, companies are looking for new ways to influence customer behaviours and motivate clients to purchase their products and services in the online environment (Dai et al., 2014). The quality of corporate information resources is one of the critical antecedents of conversion, which emphasises the role of Internet platform elements in the decision-making process. Therefore, website design is highly significant as this dimension is responsible for the convenience, effectiveness and trustworthiness of marketing interaction with prospective customers (Rozekhi et al., 2014). However, its role in the decision-making process is often vaguely defined. The aim of this essay is to explore how website design can influence customers’ intention to shop online.

Written by Josh A.

Marketing communications is an essential part of any marketing strategy with the companies’ competitiveness and financial returns frequently perceived through the content of their messages and the channels of their delivery (Falat and Holubci, 2017, p.148). However, despite the importance of this concept, there still remains substantial ambiguity surrounding its strategic functions and roles for contemporary businesses. For instance, scholars are yet to reach a specific conclusion on how electronic word-of-mouth (eWOM) could be successfully integrated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing communications with the aim of evaluating their major strengths and weaknesses.

Due to their growing popularity with consumers, social media have become an effective marketing communications channel as well as one-to-one communication means (Keegan and Rowley, 2017). Social media marketing (SMM) is commonly reported to contribute to consumer engagement and create positive perceptions and attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences the way consumers evaluate and perceive goods and services in the online environment, it does not necessarily results in a purchase decision (Barger et al., 2016).

Customer communication is one of the main antecedents of customer satisfaction in the modern environment (Hanninen and Karjaluoto, 2017). Being able to contact a company on a 24/7 basis is frequently recognised as a sign of consumer recognition and support. However, not all organisations can afford recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided an answer to this dilemma and allowed many organisations to implement 24/7 functionality into their marketing communication strategies (Pavliscak, 2018). The list of successful adopters includes such companies as Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands belong to the mass market segment and their consumers may not have the same level of e-services expectations as premium brands clients. This essay closes this gap by exploring the effect of chatbots on the customer satisfaction in luxury e-services.

With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people in them, it is evident that facial recognition has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018). While engineers and programmers are looking for new ways to improve the accuracy and effectiveness of this technology, marketers are more concerned with the ways it can be used to improve customer communication and personalisation. On the one hand, being able to identify consumers behind the device and even ‘read’ their emotions may be highly valuable for promoting goods and services that fit their mood and preferences (Yang et al., 2018). On the other hand, this raises multiple ethical challenges within the scope of the recent personal data protection regulations and the rights for privacy. Unfortunately, the field of facial recognition application in marketing is a relatively understudied area of marketing knowledge. This suggested the need to explore the emerging opportunities and challenges in this sphere that can be used by modern marketers.

The marketing of luxuries constitutes a well-developed field of academic study (Yu and Hu, 2020; Liu et al., 2019). One question that has not yet been answered by scholars, however, was whether the traditional definition of luxury could be extended to resource- and labour-intensive industries such as the construction sector (Ko et al., 2019). The majority of academic knowledge on luxury has so far focused on apparel or the provision of luxury services, signifying the existence of a vital research gap (Chandon et al., 2016). The essay addresses this lack of academic knowledge by transferring the extant conceptualisations of luxury into the construction industry. Specifically, the analysis focuses on whether marble could be presented by marketers employed by construction firms as a luxury material. Answering this question could provide both marketing theorists and practitioners with valuable knowledge on developing new marketing strategies in construction and similar industries.

The resent studies demonstrate that the internet has become the first opinion consumers tend to rely on when it comes to making a purchase decision (Apulu and Latham, 2011). Social media platforms, blogs, and websites provide users with easy access to numerous product and service reviews generated by other users. Consumers perceive such information more legit and trustworthy as compared to companies’ statements and marketing messages, which explains the popularity of online information services such as Trip Advisor and Booking.com (Duggan and Lang, 2010).

The analysis focuses on applying the concept of social media authenticity to the case of Adidas. When evaluating social media communications of sportswear companies (including Adidas), authors such as Graves (2021) and Johansson and Hiltula (2021) argued that focusing on inclusion, diversity and similar topics (e.g., gender equality) benefitted the business and market performance of such organisations. Nonetheless, the studies of Graves (2021) and Johansson and Hiltula (2021) failed to analyse whether Adidas has consistently distributed authentic social media messages when discussing the above subject areas. It is unknown whether the social media marketing strategy of Adidas is sufficiently authentic to benefit the firm’s business and market performance.

Recent advances in the information technology (IT) industry have evolved into what is now known as the Internet-of-Things (IoT), an ecosystem in which information is shared and communicated through a network of computers (Rejeb et al., 2020). The distinctive features of the IoT technology have found their application in supply chain operations in many areas and industries, contributing to business entities’ ability to optimise planning, procurement, and sourcing strategies (Witkowski, 2017). This essay critically assesses the role of IoT in supply chain digitisation and performance. Potential barriers and challenges to the digital supply chain are also considered.

Finance and Economics Sample Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations are commonly regarded as volatility, whereas, minor ones tend to be considered market noise (i.e. the shifting positions of investors on inter-day trading). Thus, as investors move to enhance their positions, a number of variables are taken into account, such as macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables into account by using the present value of the stock price as a benchmark on which hedges will be formed. The major variables used to derive an option’s price are current stock price, intrinsic value, time to expiration, and volatility (Bodie et al., 2009). Therefore, options can best be described as ways in which investors can take advantage of superior information to hedge against their current stock positions.

Written by Carl R.

The purpose of this study is to model and forecast the volatility of the FTSE 100 index returns using Generalised Autoregressive Conditional Heteroscedasticity (GARCH) models (Bollerslev, 1986; Bollerslev, 1990; Bollerslev and Engle, 1986; Engle, 1982; Engle, 2001).

Even though there are numerous academic studies on dividend policy, the topic has been one of the most controversial topics in the finance sector. With continuous debates and ongoing research on the effect of dividends on a firm’s characteristics, the dividend picture appears as a puzzle, where the pieces fail to fit together (Black, 1976). With contradictory theories and views emerging to explain the effect of dividend payouts on the company’s value, the academic literature has divided dividend theories into two broad categories, namely: the irrelevance theory and value-relevance theory. While the irrelevance theory suggests there is no relationship between dividends and a company’s value, the value-relevance theory claims that dividend payouts have a significant effect on firm value. The aim of this essay is to discuss both views and determine whether dividends have any influence on the company value.

The capital structure of a company is one of the key decision-making points along with investment decisions and distribution decisions. The capital structure shows how much financial leverage a company has on its books in relation to other capital such as equity. Potential investors look at the capital structure and identify the amount of debt raised by the company and this helps them to assess the risk of financial distress. A high risk of financial distress is associated with bankruptcy. Yet, having too little debt on the books can prevent the company from keeping up with the industry growth rates. Therefore, it is important to understand the key elements of the capital structure and its influence on company value (Chowdhury and Chowdhury, 2010).

Companies have been engaging in mergers and acquisitions (M&A) for many decades. In fact, this has been one of the major modes of growth for companies operating in saturated markets. It is a simple way to boost a company’s sales, enter a new market or increase efficiency through synergy. However, M&A are not successful in each and every case. There have been many instances where a merger or an acquisition proved to be a value destructor rather than a value creator. Therefore, it is important to investigate whether M&A activity actually creates value or not (Zollo and Meier, 2008).

Written by Adrian L.

Finance literature has two different views on the dividend policy. One view suggests that dividends are irrelevant for value whereas the other view states that dividends have implications for value. The original theory of irrelevance of dividends for value was empirically tested by DeAngelo and DeAngelo (2006) and the authors rejected the model that was suggested by Miller and Modigliani (1961). The research demonstrated that the payout policy was relevant and investment policy was not the only determinant of firm value. The observations were inherent even to frictionless markets. However, the study paid attention to total payouts rather than cash dividends only. Thereby, no distinction was made between distributing earnings to shareholders in the form of dividends or stock repurchases (Handley, 2008).

The Mean-Variance approach is a common portfolio optimisation method which is based on the assumption that all investors make rational investment decisions if they are given access to complete market information. On the other hand, the Black-Litterman model is a more advanced method of portfolio optimisation. The primary reason for developing this model was that it aimed to overcome fundamental issues such as errors in estimation, portfolios that are too concentrated, and technical issues such as input sensitivity. The two approaches have their own strengths and weaknesses (Idzorek, 2007). This paper aims to discuss these features and make a comparison that can be of value to investors.

Written by Adrian L.

Pakistan is a country in South Asia with a population of 208 million people, which is the fifth largest population in the world (PBS, 2017). Pakistani economy is semi-industrialised with a well-developed agricultural sector and an increasing share of the services sector (Iqbal, 2016). It is one of the fastest growing economies in the world driven by the rapidly growing middle class (Kaplan, 2012; Alam, 2015).

Productivity is one of the key economic indicators related to economic growth. The US economy is larger compared to the UK and has shown better performance over the last decade. This partially can be attributable to the difference in productivity between the countries. This essay compares industrial and commercial productivity between the UK and the US. The paper finds that the US outperforms the UK in terms of productivity. The gap between the countries is caused by the technological development.

The relationship between inflation and economic growth (GDP) remains a controversial topic in modern research. On the one hand, traditional views voiced by such authors as Bernanke et al. (2018) claim that these two factors are negatively correlated with each other. The relationship between gdp and inflation scholarly is seen as a decreasing spending and purchase capacity of customers in the case of high inflation rates. Hence, lower figures for this element allow buyers to spend more and boost economic growth in the form of consumption, net exports, investments, and government expenditures.

Capital Asset Pricing Model (CAPM) and Dividend Discount Model (DDM) are among the most commonly used models in valuation. Their key appeal is simplicity, which is achieved by making rather strong assumptions about the market and its participants. Although DDM is rooted in theoretically sound Discounted Cash Flow (DCF) models, its application is mainly limited to firms with large, stable dividends.

Earnings management can be defined as accounting techniques used to present a positive view of a company’s financial statements. These techniques allow companies to attract investors, hide the pain points of the firm, or to indicate financial stability. The use of these techniques has been prevalent for several decades. Although regulators have attempted to develop stricter regulations and accounting laws that could deter companies from practising earnings management, such techniques continue to exist.

Health and Social Care, Nursing and Medicine Sample Essays

There are an estimated 6.5 million adults within the UK alone who are classified as carers (Carers UK, 2015) , with rates expected to rise to 9 million individuals by 2037 (Ibid.). Carers are individuals who take on the day to day support needs of family members who are suffering from chronic physical or mental health problems (Baguley and Sprung, 2017), and are thought to save the  economy around £132 billion every year, equating to an average of £19,336 per year, per carer (Carers UK, 2015). Whereas approximately 3 million carers combine employment with providing care, Care UK (2015) estimate that 20% of carers are forced to abandon work altogether due to the high demands placed on them, both physically and emotionally. The provision of long term caregiving has been linked to increased health problems (Wolff et al., 2016), increased social isolation (Hayes et al., 2015) and decreased quality of life (Jeong et al., 2015).

Written by John C.

Contemporary nursing practice is a diverse and challenging field and nurses are increasingly involved in complex decision-making as their roles expand in the health system (Cherry and Jacob, 2016). Underlying any care decision is the need to identify the source of the problem and then to develop a suitable approach to addressing this problem. To assist in decision-making, it is recommended that nurses adopt frameworks or models of problem-solving and care planning (Johansen and O’Brien, 2016). The assessment, planning, implementing and evaluating approach, also known as APIE (Yura and Walsh, 1967), is a commonly used approach to care planning in nursing practice. This approach encourages a systematic and rigorous approach to patient care, incorporating a holistic perspective of the care process. The aim of this paper is to evaluate the individual components of the APIE and the approach in its entirety with respect to nursing practice.

Written by Raymond H.

The acronym ‘ADPIE’ - which stands for assessment, diagnosis, planning, implementation, and evaluation - is used within the field of nursing to help guide the proper process of treatment provision for patients (Bernard, 2018). This process can be used in either physical or mental health settings, and follows the same process regardless of what branch of medicine clinicians are working in (Ibid.). This essay will introduce Jerry, a patient with possible alcohol issues, who is a 68 year old man whose drinking has become concerning to his friends and family, and whose memory has been said to be getting rapidly worse. It is of note here that in line with the Nursing and Midwifery Council’s Code (NMC, 2015), ‘Jerry’ is a pseudonym to maintain patient confidentiality, and no other personally identifiable information shall be used in this essay. In order to demonstrate the ADPIE process, each stage shall be outlined below; decisions and actions shall be supported both by clinical guidelines and by peer reviewed evidence was relevant.

The past few decades have seen an increasing public interest in the use of complementary and alternative medicine (CAM). Despite a generally positive attitude with regards to its use and safety, concerns do remain about the effectiveness of these therapies (Barnes et al ., 2004). Despite the expansion of the scientific knowledge base of Western medicine, the global popularity of CAM therapies has seen a dramatic increase over recent times; a steady increase in the lifetime prevalence of these therapies have also been reported in developed countries (Kessler et al ., 2001). Research groups have suggested several determinants that may determine this increased CAM usage- these include those of geographical, cultural, socio-economic, and physical contexts (Shaikh & Hatcher, 2007). The geographical determinant has, by far, been the most accepted amongst these- several developing countries have been observed to use CAM therapy as basic treatment line (Tan et al ., 2004). However, the prevalence of this does further vary between urban and rural areas within these countries. Nevertheless, even countries with national insurance systems have seen an increase in the public’s use and acceptance of CAM- where these therapies aren’t covered by insurance; thus suggesting that these therapies may have benefits that outweigh their costs (Frass et al ., 2012). Despite these increased usage patterns, the clinical effectiveness of these therapies seem debatable- with CAM professionals themselves leaning towards the requirement of a “more scientific” testing prior to the use of these therapies (Raza et al ., 2018). This paper aims to assess the effectiveness of alternative medicine in the treatment of common illnesses.

Written by Tony F.

Evidence-based practice is a cornerstone of contemporary medical and nursing care (Aveyard & Sharp, 2013) and should be considered the gold standard approach to care. The central tenet of evidence-based practice is that an objective appraisal of published literature can be used to isolate the most effective interventions, which may then be applied in practice, while considering the preferences and considerations of the patient (Hamer & Collinson, 2014). The individual nurse is responsible for ensuring that they adopt an evidence-based approach to care, appraising research relevant to their professional duties and responsibilities (Melnyk & Fineout-Overholt, 2011). As such, critiquing is a key skill that should be developed and practised by all nurses and healthcare professionals alike.

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The Personal, Cultural, and Structural Analysis (PCS) model explains how power relationships are expressed between individuals, groups, and in the wider society. The PCS model also highlights the layered effect of oppression on individuals (Pepper, 2012). The model was initially proposed by Neil Thompson in his book ‘Anti-Discriminatory Practice: Equality, Diversity and Social Justice’. It is said to have three interrelated level such as personal, cultural, and structural (Thompson, 2012).

According to the PCS model, the workings of oppression can be analysed through these levels, which are elucidated in detail below.

Written by Sarah L.

Dementia is a common condition in the population and is associated with a decline in memory and cognitive function, along with challenging behavioural symptoms (Brodaty et al., 2015). The underlying cause of dementia can vary with Alzheimer’s disease the most common form seen in the United Kingdom (UK) (Wu et al., 2016). Regardless of the dementia subtype, decline in function and worsening of symptoms is associated with advancing age and has a significant impact on the wellbeing of the individual and their family members (Wu et al., 2016). As many patients with dementia are elderly, there is an increasing recognition of the need to provide appropriate end-of-life (EoL) to this patient group when dying or approaching death (Halpern, 2015). This report considers the challenges facing patients with dementia with respect to EoL care and the potential strategies that may be used to meet the needs of this service user group.

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The analysed framework consists of two axes describing various approaches to health promotion in terms of its mode and focus (Peate, 2019). Authoritative practitioners may seek to proactively pursue their vision by changing the legislative status quo at the industry or country level or by targeting individuals in their persuasive attempts. This approach can be presently seen in the ‘soda ban’ initiatives promoted by the governments of many western countries (Siegel, 2019). At the individual level, this pressure can be exerted by direct attacks on specific violators such as anti-vaccine conspiracists spreading misinformation or forgers creating fake COVID-19 vaccination certificates. These coercive measures can be highly effective for getting quick short-term results in crisis situations and removing problems ‘at their source’ via prohibiting dangerous practices and trends.

View the full sample essay: An Analysis of Beattie’s Model of Health Promotion

To curb the outburst of COVID-19 cases and prepare for action plans, various countries imposed lockdowns at partial and comprehensive levels. Although the degree of lockdown measures varied from country to country, economic activity across sectors went into an abrupt decline. Countries resorted to different approaches to minimise the impact and deal with the pandemic. However, there were two primary approaches undertaken by governments across the world. The first approach implies strengthening the healthcare sector by pumping funds and enacting policies in building capacities of hospitals and nursing homes. The second approach implies implementing policies and regimes to reduce the probability of public contracting COVID-19 across different areas. These policies include social distancing measures and lockdowns.

View the full sample essay: To what extent was the lockdown policy an effective measure against the spread of the COVID-19?

While it is recognised that innovation leads to financial benefits, technological innovation has also been a key driving force behind modern healthcare for decades providing new types of treatment, personal health monitoring, and telemedicine opportunities. However, such researchers as McKelvey and Saemundsson (2021) suggest that there exists a largely understudied ‘dark side’ of this relationship.

The concept of parenting involves a large number of constituent dimensions dictated by child temperament, the cultural background of the parents, family size and structure, and the types of bonding developing between parents and children (Kaniusonyte and Laursen, 2021). This makes this idea inherently complex, which convinces many people that their challenges in this sphere are unique and their problems cannot be resolved effectively with minimal resource costs. Modern research in this sphere offers multiple solutions and structures including the concept of parenting styles.

Law, History & International Relations Sample Essays

In 1882, Jewish immigration and targeted land purchases in the area later called the State of Palestine marked the beginning of a long-lasting conflict between the Arab countries and Israel. While the existing body of research provides deep insight into the Arab-Israel conflict, there is no agreement on whether Egypt played a key role in it (Aly et al., 2013). One the one hand, Egypt is often considered as one of the most implacable enemies of Israel in its struggle for independence and recognition (Mahler and Mahler, 2010). On the other hand, Egypt has proven itself to be the main advocate of continued peace between Israel and the Arab states (Tessler, 2009). The main purpose of this essay is to critically appraise the role Egypt played in the conflict between the Arabs and Jews by over-viewing its main phases and outcomes for both parties.

Written by Helena K.

The Yugoslav wars of the 1990s attracted much attention and interest of historians not only because of their cruelty and savagery (more than 200,000 people were killed and around 3 million were expelled from their homes) (Dolečki et al., 2018). In addition to the fact that these wars took place in the heart of Europe, they also occurred at the exact moment when the confrontation between the USSR and the US was drawing to its culmination (Klemenčić and Schofield, 2001). In 1991, Croatia, one of the countries that made up the Socialist Federal Republic of Yugoslavia, declared its independence and sovereignty, which marked the beginning of the Croatian War of Independence (Matkovich, 2017). Only in 1995, after Croatian armed forced assisted the united Bosnian and Croatian side in Bosnia and Herzegovina, the war came to its end (Gagnon, 2013). This essay aims to critically overview the role of Croatia in the fall of Yugoslavia.

Written by Emily S.

Employment law is built around regulating the respective rights of employers and employees within and outside of the workplace environment.[1]  Having an effective system of employment law allows society to ensure that employers retain the flexibility necessary to effectively compete in an ever more globalised world market, whilst balancing this with the need to ensure that workers and employees themselves are valued, protected from exploitation and arbitrary or unfair dismissal, and are properly and lawfully remunerated.[2]

Media and Film Sample Essays

Modern cinematography has heavily relied on the world-building approach since the late 1950s (Taylor, 2017). Early pioneers of the science fiction genre including the 1956 Forbidden Planet and the 1951 The Day the Earth Stood Still depicted alien environments and unbelievable technologies to really cut adrift from the Golden Age of Hollywood movies. At the same time, a change of the background has not changed the narrative and the dramatic structure of the scripts. The protagonist still faced different conflicts with nature, other men or creatures, the society in general, or their own limitations. Most globally recognised films including the original Star Wars trilogy were pursuing the Hero’s journey formula to a certain degree (Sunstein, 2016).

Written by Rowan T.

Language and Linguistics Sample Essays

Investigations into language processesing have previously identified that different aspects of language may be localised to very specific cerebral areas of the brain (Friederici and Singer, 2015).  Specifically, speech production is located in what is known as Broca’s area, which is located in the frontal lobe and has been predominatley associated with speech production for many decades (Tate  et al,  2014).  Comprehension of language however has been directly linked to an area in the superior temporal guyrus (STG) encircling the auditory cortex defined as Wernicke’s area, although as Binder (2017) notes, these distinctions may need revision as there is improvements in understanding of the way language is processed.

Philosophy Sample Essays

Could Disney could be considered a stereotypical capitalist as was originally defined by Karl Marx (Evans, 1975)? The goal of this essay is to review the structure and business operations of Disney from the Marxist point of view.

The concepts of fear and angst are central to the philosophical school of existentialism (Sartre, 2007). According to philosophers such as Sartre (2007) and Kierkegaard (1996), existential angst was a result of a person experiencing their own freedom in comparison to their own expectations. Despite the fact that both fear and angst were vital to existentialism, there existed at least 3 separate definitions of these experiences divided between Sartre (2007), Kierkegaard (1996) and Heidegger (1968).

Perception forms one of the main concepts in modern psychology due to a number of factors (Ionescu et al., 2022). On the one hand, it defines the recognition of any incoming sensory information. Since the earliest times, this process was crucial for our survival. The dominant channels such as audial, visual or kinaesthetic ones largely determine the capability to recognise certain cues in the external environment. On the other hand, our perception also defines the way people respond to these external challenges (Dosher and Lu, 2020).

Biology and Physics Sample Essays

Realistic quantum systems are not isolated from the environment but rather continuously interact with it (Schlosshauer, 2005). Treating this interaction within the traditional framework of quantum mechanics results in the concept of decoherence (Zurek, 2003). Decoherence results in the suppression of interference between the alternative states which has been experimentally observed. Furthermore, it provides insight on why the superposition resulting from measurement appears as a classical mixture (Bassi et al., 2013). Meanwhile, the quantum measurement problem remains a major conceptual question in quantum mechanics as the precise mechanics of the non-deterministic evolution following a measurement is unclear (Schlosshauer, 2005). However, some misconceptions may exist regarding decoherence and whether it fully resolves the measurement problem (Joos and Zeh, 1985; Dieks, 1989; Adler, 2003). The aim of the present paper is to review the concept of quantum decoherence and how it relates to the quantum measurement problem within the context of different interpretations of quantum mechanics.

Written by Richard H.

Light trapping has been used in many applications including photo-electrochemistry, photovoltaics, sensing, and production of solar fuel (Fonash, 2015). The present paper aims to provide an overview of the light-trapping properties of solar cells. Firstly, relevant optical phenomena are considered that may influence the design of solar cells. This includes interference, scattering, reflection, and diffraction. Secondly, major solar cell structure designs are described such as antireflection coating, randomly textured surfaces, and periodic arrays.

Allium Cepa, which is commonly known as onion, is a culinary ingredient that is used in almost all cuisines around the world. It is an essential ingredient in sauces, curries, and other dishes. Allium Cepa is a source of various compounds, many of which are biologically active. These include thiosulfinates, flavonoids, and phenolic acids. Allium Cepa can also be used for medical purposes due to its characteristics. These characteristics include being antimicrobial, antidiabetic, anticancer, and containing antioxidant effects (Kuete et al., 2017).

Technology and Computer Science Sample Essays

The global COVID-19 pandemic has stimulated the transformation of many industries (Gifford, 2022). As thousands of workers were unable to reach their offices due to strict lockdowns, their employers had to fully embrace the concept of remote work. It is expected to change the future of employment through further development of the gig economy and various forms of flexible arrangements. Similarly, the inability of patients to reach hospitals has led to the advancement of telemedicine (Kichloo et al., 2020).

While computer science only emerged as a distinct academic discipline in 1950s, the key ideas behind it date back to centuries before the first computer science degree was awarded. What were the key developments in computer science until today, and what trends are shaping up to be the most prominent in the future? This article provides a brief overview of the history of computer science and computer science domains that researchers are likely to focus in the next decade.

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Examples of Academic Writing

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The best way to understand what effective academic writing looks like is to review academic writing examples.

Let's begin with the most common types of academic writing: research proposals, dissertations, abstracts, and academic articles. We'll be examining each type of writing and providing academic writing samples of each. Then we will dive into nontraditional forms of academic writing.

Whether you aim to earn funding for a passion project or are stymied by how to format an abstract, these academic writing examples will help you nail your next undertaking.

Academic Writing Example 1: Research Proposals

A research proposal is an outline of the proposed research of a graduate student, a private researcher, or someone hoping to obtain a research grant . 

Your proposal should put your best foot forward: it details your intended research question and how it relates to existing research, makes an argument for why your research should be chosen for advancement or funding, and explains the deliverables you hope to achieve with your research. 

A more detailed look at what proposal writing is and what goes into a research proposal may also be beneficial. Every proposal is different because every project is different. Proposal requirements also differ according to the university or funding agency that reviews the proposal. 

Research Proposal Structure

A cover letter summarizing your proposal and showcasing why yours should be chosen

An introduction or abstract

An explanation of the background, purpose, and significance of your research

A research plan or methodology that includes a timeline (a Gantt chart may be beneficial)

A projected budget, if applicable

Academic Writing Sample: Research Proposal Excerpt

Building on the work of the three foundational sociological theorists—Marx and Durkheim—and Mark Traugott's theory of the "insurgent barricade," this proposed research will analyze the appearance, use, and disappearance of barricade warfare as an effective battle strategy. 

Focusing on these three theorists, this research will determine which theory or theories best explain the life cycle of barricade warfare, in particular on its disappearance. A brief but comprehensive history of barricade warfare will be provided in addition to the theoretical explanations of barricade warfare's utility.

Research Proposal Writing Tips

Before you format your proposal, contact your targeted university, private organization, or funding agency to confirm what they require for proposals. Then, try to follow this format as closely as possible.

Be detailed when outlining your goals and your funding needs. Connect the objectives of the research to the resources you're requesting.

Be realistic in what you ask for as far as resources—don't ask for more or less than you need, and show evidence to justify your choices.

Don't dedicate too much text in your proposal to describing past research. A summary of key points, arguments, theories, and how your research will build on them should suffice.

Remember that no matter how good your proposal is, it might be rejected. You're likely up against dozens or even hundreds of other candidates who have equally sound proposals. Don't be discouraged if this happens. See it as a learning opportunity for your next proposal.

Academic Writing Example 2: Dissertations

A dissertation is a body of writing that represents original research and is generally written as part of a PhD or master's program. 

Typically, it builds on previous research in the field to make a significant contribution or advancement. You may benefit from more detailed information on what a dissertation is , how to write a dissertation , and how to edit a dissertation .

Dissertation Structure

Introduction/background and the significance of the study

Literature review

Methodology

Results/findings

Conclusion/contribution to the body of research

Academic Writing Sample: Dissertation Excerpt

There are two options for choosing a unit of analysis for this phenomenon: the social artifact (erected barricades) or the social interaction (the collaboration of insurgents engaged in barricade warfare). The best choice is social interaction. 

Most individual occurrences of barricade warfare involve the construction of more than one barricade, and the number of barricades is not necessarily a valid indicator of the sociological magnitude of an insurgence.

Dissertation Writing Tips

Remember to bear in mind the significance of your study. It doesn't have to be paradigm shifting, but you want to infuse the dissertation with reminders of why your research is important.

Don't get bogged down in trying to show that your research is one of a kind or uniquely contributive to the body of research. It likely isn't, and it's more effective to show how you are building on previous research.

Remember to check with your college or university to ensure that you're formatting your dissertation according to the school's expectations.

Ask your advisor questions when you need to.

Be prepared to make alterations to your dissertation according to your thesis committee's suggestions. This doesn't mean you did a bad job—it just means there's room for improvement.

Academic Writing Example 3: Abstracts

The abstract is actually a component of other forms of academic writing, such as scholarly articles and dissertations. The abstract acts as a comprehensive outline of your paper in paragraph form. 

Abstract Structure

Results 

You may want to read more about what abstracts are and why they are important in preparing yourself for writing one.

Academic Writing Sample: Abstract

Barricade warfare has occurred across several spectra, but most notably, it occurred almost exclusively in a 300-year period between the 16th and 19th centuries. Each instance had an inciting incident, but a common thread was the culture of revolution: a revolutionary tradition based on the belief that injustice was being carried out and that, in this case, barricade insurgence was the way to resolve it. 

This study uses the theories of Karl Marx and Emile Durkheim to analyze barricade warfare, its appearance, and its disappearance. Ultimately, neither theory can independently explain this phenomenon. 

Marx offers a reasonable explanation for why barricade warfare may have died, but his theory is difficult to test empirically and fails to explain the absence of recurrences. Conversely, Durkheim's theory is much easier to observe and can explain why barricade warfare has not experienced a renaissance. However, he offered no reason as to why it died in the first place. 

These two theoretical orientations complement each other nicely, and, ultimately, neither can stand alone.

Notice that this abstract comes in at under 200 words (a common limit) but nevertheless covers the background of the study, how it was approached, and the results and conclusions of the research. 

Abstract Writing Tips

Be conscious of your word count. Stay under the limit.

Check with your school or target journal to determine whether special formatting is required.

Don't use abbreviations or citations in the abstract.

Don't simply restate your thesis or copy your introduction. Neither of these is an abstract.

Remember that your abstract often gives readers their first impressions of your work. Despite its short length, it deserves a lot of attention. 

Academic Writing Example 4: Articles

Academic articles are pieces of writing intended for publication in academic journals or other scholarly sources. They may be original research studies, literature analyses, critiques , or other forms of scholarly writing.

Article Structure

Abstract and keywords

Introduction

Materials and methods

References and appendices

Academic Writing Sample: Article Excerpt

"Those great revolutionary barricades were places where heroes came together" (Hugo, 2008). This description by Victor Hugo of the 1832 June Rebellion in Paris comes from his seminal work of fiction, Les Misérables .

Although the account is fictionalized, it is deeply representative of what historian Mark Traugott (2010, p. 225) terms the "culture of revolution." This spirit of heroic response to social injustice swept across Europe during the second half of the millennium and was characterized in part by barricade warfare. 

The phenomenon of the insurgent barricade has essentially disappeared, however, leaving no trace of its short-lived but intense epoch, and the question of why this happened remains a mystery. The theories of Karl Marx and Emile Durkheim, when taken together, provide a compelling explanation for the disappearance of barricade warfare, and the tenets of each theory will be examined to explain this phenomenon.

Article Writing Tips

Follow these detailed steps for writing an article and publishing it in a journal .

Make sure that you follow all of your target journal's guidelines.

Have a second set of educated eyes look over your article to correct typos, confusing language, and unclear arguments.

Don't be discouraged if your article is not chosen for publication. As with proposal writing, you are up against countless others with equally compelling research.

Don't be discouraged if the journal asks you to make changes to your article. This is common. It means they see value in your article, as well as room for improvement.

Nontraditional Forms

In the evolving landscape of academia, traditional forms of scholarly communication, such as journal articles and conference papers, are no longer the sole avenues for disseminating knowledge. Alternative forms of academic writing have emerged, offering fresh, dynamic platforms for researchers to share their insights with wider audiences. 

From the immediacy and accessibility of blogs to the conversational and engaging nature of podcasts, and the vast, interconnected networks of social media, these new mediums are reshaping how academic discourse is conducted and consumed.

Nontraditional Form Example: Blog Structure

A concise and engaging title that clearly conveys the main topic or argument of the blog post

A brief i ntroduction to the topic and its importance, ending with a clear thesis statement or main argument

Background information and a brief literature review to set the stage for the discussion

Main content supported by evidence and separated by subheadings

Discussion synthesizing the main points and discussing their implications and contributions to the broader field

Conclusion recapping the main arguments or findings and providing final thoughts or recommendations

References  for all the sources cited in the post using proper citation format

A c all to action that encourages reader engagement through comments, shares, or further reading links

• An author bio outlining the author ' s background and expertise

Nontraditional Form Sample: Blog Excerpt

The mysterious depths of our oceans remain one of the least explored frontiers on Earth, holding secrets that could revolutionize our understanding of life and the planet's history. 

Deep-sea exploration, facilitated by advances in technology, has begun to uncover astonishing biodiversity and unique geological formations that challenge existing scientific paradigms. 

From hydrothermal vents teeming with previously unknown species to vast underwater mountain ranges, these discoveries are not only fascinating but also critical for studying climate change, marine ecosystems, and even potential sources of new medicines. 

This blog post will dive into the latest breakthroughs in deep-sea exploration, shedding light on how these findings are expanding our knowledge and inspiring future scientific endeavors.

Nontraditional Form Tips

Provide a comment section to encourage reader interaction.

Enhance your blog post with relevant images, infographics, or videos that complement the text and help explain complex information visually.

Break down intricate ideas into clear, understandable language without oversimplifying the content, making it accessible to a broader audience.

Use narratives or anecdotes to illustrate key points to make your content more relatable and memorable.

Whether you're applying for funding, earning an advanced degree, aiming to publish in a journal, or just trying to cram your 4,000-word study into a 150-word abstract, hopefully these academic writing examples have helped get your creative juices flowing. 

Go out there and write! With these academic writing samples at your side, you are sure to model your academic writing appropriately.

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